AI playbooks for online stores
A good Klaviyo abandoned cart flow sends three emails and one SMS over two days: a plain reminder at 30 minutes, a text at 3 hours to people who agreed to texts, an email answering the buyer’s main doubt at 24 hours, and a last reminder at 48 hours. Only the last message may carry…
You don’t have to offer an abandoned cart discount code, and you should never put one in the first email. If you offer one at all, put it in the last message of the flow, and only after one sum tells you what it costs: share of profit given up = discount % ÷ gross…
A good abandoned cart SMS template has three parts: your store name, a link back to the cart, and “Reply STOP to opt out”. Keep it to 160 characters or fewer, send it only to people who ticked a separate SMS marketing box, and send it between 08:00 and 20:00. Below are five templates to…
