You can get clients without cold outreach through referrals, your warm network, partnerships, content and communities. Each works best once you have a clear niche and some proof; until then, a small amount of careful cold outreach is often the fastest way to your first real conversations. This guide is for SMMA, marketing and AI…
To get web design clients, pick one narrow group of businesses, find the ones whose websites are visibly holding them back, and contact twenty of them with a short message about one specific thing you noticed. Follow up over two weeks: fewer, better-researched prospects beat large lists of strangers. This guide is for freelance web…
To get SEO clients, choose one type of business, find the ones with a visible search problem you can point to, and send each a short message about that one problem. Follow up over two weeks, and never promise rankings you can’t guarantee. This guide is for SEO freelancers, SEO agencies and marketing agencies that…
To get SMMA clients when you’re starting out, pick one type of business, find the ones with a visible social media gap, and send twenty of them a short message about that gap. You don’t need a portfolio, but you do need one specific, true reason to contact each business. This guide is for social…
To choose a marketing agency niche, write down everything you have already done, pull five candidate markets out of that history and score each one against six tests. Then spend one evening checking the winner against public evidence before you change your website or LinkedIn. This guide is for marketing, digital marketing and social media…
The best SMMA niche is one you can list, prove a result in within 90 days and already have a way into. No universal list of the best SMMA niches can tell you that, because two of those three answers depend on your own history. This guide is for social media marketing agency owners, from…
The best web design niche is one you can list, prove a result in within 90 days and build for again and again with only small changes. No universal list of the best web design niches can tell you which one that is for you, because your way in and your proof depend on your…
A good Klaviyo abandoned cart flow sends three emails and one SMS over two days: a plain reminder at 30 minutes, a text at 3 hours to people who agreed to texts, an email answering the buyer’s main doubt at 24 hours, and a last reminder at 48 hours. Only the last message may carry…
You don’t have to offer an abandoned cart discount code, and you should never put one in the first email. If you offer one at all, put it in the last message of the flow, and only after one sum tells you what it costs: share of profit given up = discount % ÷ gross…
A good abandoned cart SMS template has three parts: your store name, a link back to the cart, and “Reply STOP to opt out”. Keep it to 160 characters or fewer, send it only to people who ticked a separate SMS marketing box, and send it between 08:00 and 20:00. Below are five templates to…
